About Us

Endu1 is an innovative endurance sports nutrition company from Australia, established in 2024 by a group of elite ultra runners, endurance athletes, and entrepreneurs. The brand is dedicated to providing athletes with natural, honey-based supplements that deliver essential carbohydrates and electrolytes, ensuring optimal fuel and hydration during intense activities. Developed in collaboration with leading sports dietitians, scientists, and industry professionals, Endu1's products are tailored to meet the demands of rigorous training and competition. With a subtle flavor profile, they are designed for sustained use without causing stomach discomfort, delivering an unparalleled experience. Our mission is to power your journey and help you reach your peak performance, no matter the distance or duration of your race.

The Story

Kelvin's journey has been one of endurance, resilience, and unwavering determination. From the outset, he embraced life's challenges, founding his first online business—a venture that ultimately found success through its acquisition by Carsales. This early experience instilled in Kelvin the belief that with determination and perseverance, anything is achievable.

His path took a pivotal turn when he ventured into trail running, a sport that mirrored life's ups and downs. Within a mere two years, Kelvin transitioned from novice to ultra runner, embodying the ethos of pushing forward, one step at a time. This journey imbued him with the motto "Endurance for Life," encapsulating the spirit of persistence in the face of adversity.

In 2024, during a grueling 100km trail running race, Kelvin confronted a challenge that would shape his future endeavors. Faced with the daunting task of sustaining energy for over 24 hours, Kelvin relied on conventional energy gels, only to encounter gut issues and drowsiness. Witnessing fellow athletes grappling with similar struggles and resorting to caffeine-laden energy drinks, Kelvin recognized the need for a truly beneficial alternative.

Driven by his own experiences and a desire to revolutionize the sports supplement and hydration industry, Kelvin embarked on a collaborative journey. Working alongside elite athletes, sports dietitians, food technologists, professors, and scientists, he co-founded Endu1. Their collective mission? To develop innovative products that empower athletes to achieve peak performance and surpass their goals.

Kelvin's story is one of perseverance, passion, and a relentless pursuit of excellence. Through Endu1, he continues to inspire others to embrace life's challenges, push beyond their limits, and realize their full potential.

Endurance For Life ®

Endurance isn't just a journey; it's how we realize our dreams. It shapes us into better individuals, yielding superior outcomes and a richer life.

At Endu1, our mission is to power your aspirations with our products. Life is singular. It's our one chance to dream big and relentlessly pursue our ultimate goals.

One Life. One Dream. One Goal.